The Principal

Fritz has spent more than 20 years at the intersection of sales, real estate, and operations in the Washington, DC market — long enough to have watched the same problem show up in almost every business he's touched: talented people, real demand, and no system holding the two together.

Before founding DataStar, Fritz built his career on the sales and development side of DC real estate — as a licensed broker and NAR GREEN™-certified Realtor, he drove marketing and sales strategy for developers that moved over $150 million in condominium sales, and personally worked more than 1,200 units across nearly a dozen projects. One of the moments he's most known for: leading the sale of Maryland's first LEED Platinum home — the Bethesda Netzero Home — before it had even finished construction. That's the instinct DataStar is built on: sell the thing before it's easy to sell, because you understood the system behind it before anyone else did.

Running his own brokerage taught him the other half of the lesson — that even great salespeople plateau without structure. The best individual performers can carry a business for a while. They can't scale it. Somewhere along the way, Fritz got more interested in building the system underneath the sale than making any one sale himself — and DataStar is what came out of chasing that interest instead of ignoring it.

His approach is hands-on. He runs every engagement alongside your team, not above it. Every recommendation is built on your data, tested in your market, and owned by your people before he leaves.

Ask Fritz why he moved from selling real estate to building the systems behind sales, and the honest answer is that he never really left sales — he just got more interested in the thing underneath it. Watching sharp salespeople hit the same ceiling, again and again, for reasons that had nothing to do with talent, is what pulled him from doing the deal himself to building what makes the next hundred deals possible.