The Sales Exoskeleton™ —
a 12-week engagement.
Measurable outcomes.
The Sales Exoskeleton™ is DataStar's proprietary four-phase framework. It wraps around your existing sales motion, strengthening what works, replacing what does not, and building the structural rigor your team needs to scale without breaking.
"We do not hand you a playbook and leave. We run the system with you until your team owns it completely." Frederick "Fritz" Hubig, Principal
Most sales teams
work harder,
not smarter
You have the talent. You have the leads. But somewhere between first call and closed deal, revenue is slipping through cracks you cannot see.
Bad data. Undefined stages. No consistent methodology. Managers coaching on instinct instead of evidence. The result: forecasts that miss, cycles that drag, and reps that plateau.
DataStar brings precision to the chaos — the same operating rigor used at elite enterprise sales organizations — applied to home services and real estate businesses ready to grow past where gut-feel can take them.
Pipeline Guesswork
Stages mean different things to different reps. Your CRM is a graveyard of stale opportunities and wishful thinking.
No Repeatable Process
Top performers carry the team. When they leave, the knowledge leaves with them. There is no system, just individual heroics.
"One home services client had process gaps that had gone unaddressed for years — small structural loopholes nobody had ever flagged as a real problem. Fixing them didn't produce an overnight revenue spike. What it did was fundamentally strengthen how the business runs, on top of the faster, more visible wins delivered elsewhere in the same engagement."
Slow Cycle Times
Deals stall after the first meeting. Multi-threading never happens. Surprises kill closes that should have been wins.
Forecast Blindness
Leadership commits to numbers built on optimism. When the quarter closes short, everyone is surprised and nothing changes.
Four phases.
One system.
Each phase builds on the last — from diagnosis to a system your team runs on its own by week twelve.
- GTM motion audit: ICP, segmentation, territories
- Funnel analysis: conversion by stage, cycle time, slippage
- Deal review: top 10 lost and in-flight opportunities
- CRM hygiene, dashboards, call reviews
- ICP refinement and tiered account segmentation
- Messaging aligned to customer pains and outcomes
- Sales process 2.0: stages, exit criteria, MEDDICC
- Forecasting framework and weekly operating cadence
- Training: discovery, qualification, multi-threading
- Manager enablement: coaching guide, pipeline reviews
- Asset rollout: sequences, decks, case studies, ROI model
- Deal desk support on top opportunities
- Live call coaching and QBR facilitation
- Pricing and sequence A/B experimentation
Choose your level
of commitment.
Discovery Workshop
Before any engagement begins, we spend two hours mapping your current sales motion, identifying your biggest revenue leaks, and determining if DataStar is the right fit.
- Current-state sales audit
- Revenue gap identification
- Tailored engagement proposal
- No obligation, no pressure
12-Week Acceleration Program
The complete Sales Exoskeleton™ engagement. Four phases, measurable outcomes, a sales system your team owns at the end — with the option to continue into an ongoing retainer.
- All four phases: Diagnose, Design, Enable, Operate
- Principal consultant-led strategy and governance
- RevOps analyst for data, dashboards, CRM
- Enablement lead for training and playbook
- Optional success fee tied to agreed KPIs
- Full asset library and content repository
Fractional CRO Retainer
Once the 12-week program ends, DataStar can stay embedded as a fractional CRO and RevOps partner — attending your QBRs, coaching your managers, and iterating on the system as your business evolves.
- Monthly deal desk and pipeline review
- Ongoing manager coaching sessions
- Experiment design and performance reporting
- Priority access to new playbooks and assets
How it's structured: come in, diagnose, do the job — all in 12 weeks. The Fractional CRO Retainer is the option to continue if you want to, not a separate standalone product.
Find out exactly
where your deals
are dying.
Book a complimentary discovery workshop. We will map your pipeline, identify your biggest revenue leaks, and tell you exactly what it would take to fix them.